The Enemy’s Gate is Down: A Completely Different Approach to Immersive AR Glasses
Dr. Nikhil Balram, CEO of EyeWay Vision Inc.
Presentation Abstract
Current approaches to AR Glasses face technology limitations that force a fundamental trade-off between performance and form factor. Some have prioritized form-factor and produced a “smart-watch-on-the-face” while others have attempted a compromise that resulted in neither a compelling experience nor an acceptable form-factor. AR attempts to hack the way we see reality, placing virtual objects in the real world around us. Our visual system is highly evolved and interacting with it in an unnatural form creates distraction and discomfort. Truly immersive AR addresses this by enabling us to see virtual content in a natural manner that integrates it seamlessly with the real world. EyeWay has taken a completely different approach from all current ones to develop a truly immersive AR system that will disrupt large markets like entertainment, gaming, e-learning and e-commerce by providing a 10x visual experience and a pathway to glasses form factor.
Dr. Nikhil Balram
Dr. Nikhil Balram is CEO of EyeWay Vision Inc. (EVI), a California subsidiary of EyeWay Vision Ltd. focused on developing immersive AR glasses. He previously led the Display Group at Google, which was responsible for developing display systems for all Google consumer hardware, including AR and VR. Previous roles include CEO of Ricoh Innovations Corporation, VP and GM of Digital Entertainment BU at Marvell and CTO of the Display Group at National Semiconductor. He has received numerous awards including the Otto Schade Prize from the Society for Information Display (SID) and a Gold Stevie® Award for Executive of the Year in the Electronics category. Dr. Balram is a Fellow of the SID since 2012 and was Program Chair for Display Week 2019 and General Chair for Display Week 2021. Dr. Balram received his B.S., M.S. and Ph.D. in electrical engineering from Carnegie Mellon University.