Chapter Officers

Bryan Chan

Bryan Chan – BA-SID Regional VP

Bryan Chan leads the Product Management and Marketing team at E Ink developing products that have shipped over 100 million units globally. With extensive experience in strategic marketing and business development, Bryan has successfully brought emerging technology to multiple markets with rapid growth in volume and revenue. Bryan holds a B.S. in Electrical Engineering from Stanford University and has over 30 issued patents.

Bryan LinkedIn profile: https://www.linkedin.com/in/bryanchansf

Dr. Neetu Chopra

Dr. Neetu Chopra  –  BA-SID Chair

Versatile technology/engineering manager working in optoelectronic device research with expertise in leading technical development on materials properties & characterization, process design & development, semiconductor device design, fabrication, testing & analysis. Extensive experience in thin film devices and encapsulation technology, device design, operation, failure & degradation analysis for optoelectronic devices such as OLEDs, OPVs etc.

Neetu LinkedIn profile: https://www.linkedin.com/in/neetu-chopra-77824113/

Dr. Sihui He

Sudip Mukhopadhyay BA SID Sportlight
Dr. Sihui He – BA-SID Secretary

Sihui is an active member in Bay Area SID volunteer team, helping to organize the monthly BASID seminar. She is an optical scientist in Facebook Reality Labs, developing augmented reality (AR)/virtual reality (VR) displays. She started her career in AR displays in Microsoft HoloLens, then continued in DigiLens to focus on AR waveguide design. She received her Ph.D. in optics from University of Central Florida, with her dissertation on liquid crystal-based biosensors for the detection of bile acids.

Sihui LinkedIn profile: https://www.linkedin.com/in/sihuihe/

Martin Fishman

Sudip Mukhopadhyay BA SID Sportlight

Martin Fishman
Chair, Special Projects

Martin is an accomplished global senior executive who has managed technology companies for over 30 years including PC’s, Displays, Software, Peripherals, SaaS, IoT and, Consumer Electronics. Martin recently joined Joan/Visionect in October 2020 developing strategic partnerships, alliances and enterprise accounts. Visionect is Workplace Management developer of display hardware and software solutions.

Martin formerly was VP of Global Business at Arista Corp. Prior and for 20 years, Co-CEO, Board Member of Portrait Displays, the inventor of Pivot rotation software and an applications developer whose Color Science products were licensed to global display brands.

Martin has managed and evangelized technology since the early days of the PC managing multi-billion dollar global organizations including MicroAmerica, Merisel Distribution, and ComputerLand.

Martin LinkedIn profile: https://www.linkedin.com/in/mefishman/

Dr. Sudip Mukhopadhyay

Sudip Mukhopadhyay BA SID Sportlight

Dr. Sudip Mukhopadhyay
Chair, University Relations

Sudip Mukhopadhyay currently works as an innovation executive for Business Finland, the innovation instrument/arm of the Government of Finland, helping the country with incubation, innovation and investment strategy, and nurturing hundreds of Government-funded startups in Finland. Areas of focus are AR/VR/Displays, Quantum Computing, future mobility, new space, and circular economy. Sudip worked at Honeywell for 16 years as a corporate fellow and Director of innovation bringing over $7B new products revenue through his own research. Worked extensively in oxide TFTs, Quantum Dot Television and OLED. Sudip co-founded the Honeywell drone startup and wrote the Urban Air Mobility strategy for Honeywell Corporate. Also worked extensively with Honeywell Ventures. Sudip is trained as an engineer in India, Israel, and here at UC Berkeley.