June Seminar
Display Week 2025: What’s New?
June 18 2025

BA-SID Seminar Details
Date: Wednesday, June 18th 2025
Time: 6:00 pm – 7:30 pm PDT
Presentation Abstract
Paul Semenza, Department of Engineering Management and Leadership, Professor and Chair at Santa Clara University

In-Person Virtual Seminar Location
Date: June 18th, 2025
Time: 6:00 pm to 7:30 pm
Meta
1180 Discovery Way
Sunnyvale CA 94089
The webinar will run in parallel with the in-person event.
A recording of the webinar will be made available to SID members on www.sid.org.
Join BASID for a Networking Event
Join BASID for networking after the seminar!
Time: 7:30 pm to 9:00 pm
Location: Giovanni’s New York Pizzeria
1127 Lawrence Expy, Sunnyvale, CA 94089
Serge Bierhuizen
BA-SID Professional Person Spotlight

Serge Bierhuizen
Manager, Optical Systems Engineering at Meta
Serge Bierhuizen has been working on Mixed Reality Display Systems for the past 10 years and currently leads an Optical Systems Engineering Team at Meta Platforms Inc., which develops and ships millions of Metaverse Products such as Quest 2&3s, Quest Pro and Quest 3 with pancake optics.
After studying Applied Physics in Eindhoven, The Netherlands, he started the first decade of his career designing microdisplay engines for front and rear projection systems, including DLP, LCoS and high temperature polysilicon LCD display products at Philips Consumer Electronics, InFocus Corporation and Optical Coating Laboratories, Inc.
To optimize light sources for end to end application efficiency & color improvements, Serge designed high luminance LEDs and LED Modules at Lumileds and Xicato for various display systems (e.g. 2D dimming backlights) and high efficiency illumination applications, before transitioning back to his roots of Optical Systems Design at Google [x] / Daydream and Meta to develop the next generation displays & optics products. Serge received 90+ issued patents in these fields.
Serge’s LinkedIn page: https://www.linkedin.