Welcome to the Bay Area Chapter of SID
The Society for Information Display

April Seminar

Small, Bright, Efficient: Why Laser-LCoS is AR’s Next Leap

Dr. Ronny Timmreck – Chief Executive Officer – vitrealab

April 16 2026

BA-SID Seminar Details

Date: Thursday, April 16, 2026

Time: 6:00 pm – 7:30 pm PDT

Presentation Abstract

Small, Bright, Efficient: Why Laser-LCoS is AR’s Next Leap

LCoS can deliver outstanding AR image quality—but illumination has often been the bottleneck: too bulky, too lossy, and too power-hungry for glasses-class designs. In this talk, we’ll show how a laser-based illumination architecture can remove that bottleneck and make Laser-LCoS a practical path to the next generation of AR displays.

Vitrealab’s Quantum Light Chip (QLC) integrates a three-dimensional waveguide network that routes RGB laser light and emits a controlled array of single-mode beams. The result is a compact, well-conditioned “light grid” optimized for LCoS modulation—maximizing optical efficiency while enabling high brightness in a simpler, smaller engine.

We’ll connect the photonics behind the approach to what matters most in AR glasses: longer battery life, larger field of view, and a clearer route to product-ready, scalable designs.

Dr. Ronny Timmreck – Chief Executive Officer, vitrealab

Dr. Ronny Timmreck is Chief Executive Officer of vitrealab, a Vienna-based photonics startup developing Quantum Light Chip (QLC) technology for augmented reality light engines. The QLC is a laser-based photonic integrated circuit (PIC) that generates and precisely conditions laser light in an ultra-compact form factor—delivering the high brightness and energy efficiency required for consumer AR glasses at very small size. Ronny joined vitrealab as CEO in 2024 and is focused on taking the technology from advanced R&D to product readiness, building manufacturable modules, and executing the go-to-market with partners across the AR ecosystem (OEMs, ODMs, and component suppliers), while aligning financing and corporate governance to support rapid scaling.

A deep-tech entrepreneur and physicist with more than two decades of experience, he has repeatedly built and led technology ventures from inception to exit. He previously served as CEO of deepXscan, a semiconductor metrology equipment company, where he consolidated the product portfolio and completed an exit to a leading player in the field. Before that, as Founder and CEO of Senorics, a University of Technology Dresden spin-off developing miniaturized spectroscopy sensors based on organic electronics, he raised more than €12 million, advanced the core technology from lab research to industrialized products, and closed development and NRE programs with major consumer OEM customers; the company’s production know-how was acquired by ZEISS. Earlier in his career, Ronny founded leXsolar, a supplier of educational products for renewable energies, which he scaled into a highly profitable business with international reach and exited via a management buyout.

Ronny holds a PhD in Physics from University of Technology Dresden, where he worked on organic electronics. He has published as first author in Nature Photonics and other peer-reviewed journals, has received multiple awards for innovation and entrepreneurship (including winning the SPIE Startup Challenge), and mentors startups through several accelerator initiatives, including the German Accelerator program in Silicon Valley. He currently lives in Vienna, Austria with his family.

In-Person Seminar Location

Date: April 16th, 2026
Time: 6:00 pm to 7:30 pm 

Qnity-965 W Maude Ave
Sunnyvale, CA 94085

The webinar will run in parallel with the in-person event.

A recording of the webinar will be made available to SID members on www.sid.org.

Join BASID for a Networking Event

Networking Event

Join BASID for networking after the seminar!

Time: 7:30pm to 9:00pm
Location: Giovanni’s New York Pizzeria, 1127 Lawrence Expy, Sunnyvale, CA 94089

Food and beverages will be sponsored by BASID.

Majid Esfandyarpour

BA-SID Professional Person Spotlight – Majid Esfandyarpour

Majid Esfandyarpour is an electrical engineer with a background in optical technologies and nanoscale materials. He currently works as a display tech lead at Amazon, contributing to the development of emerging device technologies aimed at improving human-computer interaction experiences.

Before joining Amazon, Majid was a member of Apple’s iPhone display team, where he had the opportunity to work on advancing display technologies used by millions of people daily.

Majid holds a Ph.D. in Electrical Engineering from Stanford University, where his research focused on nanophotonics and metasurfaces. He continued at Stanford as a postdoctoral scholar, exploring optical materials and device engineering. His academic work contributed to the broader understanding of light-matter interactions at the nanoscale, with applications in display technologies. Notably, part of of his PhD research was published in Science, demonstrating breakthrough 10,000 pixels-per-degree OLED displays.

Throughout his career, Majid has worked to connect scientific research with practical engineering solutions, helping to transform innovative concepts into useful technologies. When not working, he enjoys hiking in nature, watching movies, and listening to podcasts.

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