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Welcome to the Bay Area Chapter of SID
The Society for Information Display

June Seminar

Display Week 2025: What’s New?

Paul Semenza, Department of Engineering Management and Leadership, Professor and Chair at Santa Clara University

June 18 2025

BA-SID Seminar Details

Date: Wednesday, June 18th 2025

Time: 6:00 pm – 7:30 pm PDT

Register Now!

Presentation Abstract

This seminar will provide a selective review of developments from Display Week, with a focus on innovations that could have an impact on the display industry over the mid-term, including OLED, quantum dots, LED backlights, microdisplays, integration of sensing and control into displays, as well as industry-wide issues such as application of AI and sustainability.

Paul Semenza, Department of Engineering Management and Leadership, Professor and Chair at Santa Clara University

Paul Semenza is professor and chair of the Department of Engineering Management and Leadership at Santa Clara University where he teaches marketing, innovation management, and the history of Silicon Valley, as well as an industry consultant in displays, flexible electronics, and advanced packaging. In 2015, Paul co-founded NextFlex (a Manufacturing USA institute), where he was director of commercialization until 2018. From 1997 to 2014, Paul was an executive at display market research firms iSuppli/Stanford Resources and NPD/Displaysearch. From 1992 to 1997, he was an analyst at the US Congress Office of Technology Assessment and a program officer at the National Research Council. Paul started his career as a Member of Technical Staff at The Analytic Sciences Corporation. He has B.S. and M.S. degrees in Electrical Engineering from Tufts University and a Master in Public Policy from the Harvard Kennedy School.

In-Person Virtual Seminar Location

Date: June 18th, 2025
Time: 6:00 pm to 7:30 pm

Meta
1180 Discovery Way
Sunnyvale CA 94089

Register Now!

The webinar will run in parallel with the in-person event.

A recording of the webinar will be made available to SID members on www.sid.org.

Join BASID for a Networking Event

Join BASID for networking after the seminar!

Time: 7:30 pm to 9:00 pm

Location: Giovanni’s New York Pizzeria
1127 Lawrence Expy, Sunnyvale, CA 94089

Food and beverages will be sponsored by BASID.

Serge Bierhuizen

BA-SID Professional Person Spotlight

Serge Bierhuizen
Manager, Optical Systems Engineering at Meta

Serge Bierhuizen has been working on Mixed Reality Display Systems for the past 10 years and currently leads an Optical Systems Engineering Team at Meta Platforms Inc., which develops and ships millions of Metaverse Products such as Quest 2&3s, Quest Pro and Quest 3 with pancake optics.

After studying Applied Physics in Eindhoven, The Netherlands, he started the first decade of his career designing microdisplay engines for front and rear projection systems, including DLP, LCoS and high temperature polysilicon LCD display products at Philips Consumer Electronics, InFocus Corporation and Optical Coating Laboratories, Inc.

To optimize light sources for end to end application efficiency & color improvements, Serge designed high luminance LEDs and LED Modules at Lumileds and Xicato for various display systems (e.g. 2D dimming backlights) and high efficiency illumination applications, before transitioning back to his roots of Optical Systems Design at Google [x] / Daydream and Meta to develop the next generation displays & optics products. Serge received 90+ issued patents in these fields.

Serge’s LinkedIn page: https://www.linkedin.com/in/bierhuizen/

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