Welcome to the Bay Area Chapter of SID
The Society for Information Display

September Seminar

Overview of the New IDMS v1.1

Brian Berkeley

Wednesday, September 15, 2021. 6:00 PM to 7:30 PM PDT

Berkeley September 5 2021

Presentation Abstract

​In July, 2021, SID’s International Committee for Display Metrology (ICDM) announced an update to the Information Display Measurements Standard (IDMS), which is the display industry’s bible for display measurement and characterization. The update is called IDMS v1.1, and it is the first major update to the IDMS in over nine years. Over 250 pages of new content covers areas such as color capability characterization, high dynamic range displays, new temporal methods, and more than 100 pages on evaluation methods of near-eye displays for AR and VR. Prior content from v1.0 has also been expanded in many areas such as 3D methods, notably for light field displays, extension of the reflection chapter to include transmissive displays, spatial performance updates, and several other improvements. The update is both commercially and scientifically significant. This talk will take a look inside the newly-released IDMS, explaining how the new version addresses the needs of modern displays using the latest metrology methods.

IDMS v1.1 is available as a free download at the following link:
https://www.sid.org/Standards/ICDM#8271483-idms-download

Brian Berkeley

Brian Berkeley received S.B. and M.S. degrees in electrical engineering from M.I.T. and Carnegie-Mellon University, respectively. He had a 20-year career at Apple Inc., starting as display engineer on the first Macintosh. He put color on the Macintosh, led all Apple display development, and led hardware development for the first iMac computer. In 2003, he took on a role as VP of Engineering at Samsung Display in South Korea. In his 8 years in Korea, he had major successes in LCD and OLED research and panel development. In early 2012, he moved back to Silicon Valley to start up Samsung Display’s USA laboratory, which he led for three years. Since 2015, he has been an industry consultant as Principal for Highlight Display, LLC. Mr. Berkeley has over 50 display industry publications with over 750 citations. He has been an SID member for over 30 years and has served on the SID Program Committee for over 25 years. He served as the SID Symposium Technical Program Chair (2000) and General Chair (2002), and served on the SID Executive Board for 10 years (2006-2016), including two years as SID’s President (2012-2014). He helped rebuild SID during a critical transition period. He was awarded SID Fellow in 2012 and has received six Presidential Citations for his service to SID. He currently remains active with SID on its Program Committee, the Display Industry Awards Committee, and as an Executive Committee member of SID’s International Committee for Display Metrology (ICDM).

BA-SID Seminar Details

Date: Wednesday, September 15, 2021

Time: 6:00 pm – 7:30 pm

Please verify that your system works with GoToWebinar in advance and you can also try GoToWebinar mobile application.

Bruce Craig

BA-SID Professional Person Spotlight

Bruce Craig

Bruce is President of BBC LG Consulting, an independent technology and management consultancy focused on early stage and small/medium-sized companies in the broad area of lasers and photonics. He brings over 40 years of experience in general management, business development, marketing, sales, and R&D to drive successful outcomes for his client base, which ranges from early stage startups to large corporations. His current engagements include executive advisory roles to Exalos, a Swiss company active in the field of superluminescent LEDs and visible laser diodes (LDs) for AR smart glasses and head mounted displays, Calmar Laser, an ultrafast fiber laser company and Swift Control Systems, a developer of intelligent optomechanics.

His interest and involvement in the display industry range from laser manufacturing/annealing processes to early stage high power RGB laser sources for digital cinema, to LD/LED-phosphor based architectures for projection applications, to novel near-to-eye displays.

Bruce has held a number of executive roles, including President of Spectra-Physics Lasers and Executive VP at Newport Corporation (now part of MKS Instruments), VP of the Optical Sector of Thermo Electron Corporation (now Thermo Fisher Scientific) and CEO/co-founder of Laser Biopsy.

Bruce has a Ph.D. in physical chemistry from the University of Manchester, UK, and held post doctoral and staff positions at the University of Texas, Austin and Georgetown University, Washington DC. He is an alumnus of the AEA Executive Institute/mini MBA program at Stanford University and the Thermo Electron Global Leadership program at Babson College.

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